“Exposure” is a dirty word in the gig economy. There are clients (some genuinely naive) who believe exposure to be current currency. And, there are aspiring graphic recorders who buy into the myth that “exposure” will create an endless stream of paid work possibly originating from said clients who requested that you work for free. Complicating matters, some clients will lead you on to create proposals and do the(ir) necessary research before springing their counter-proposal for pro bono, when you have become invested in their project already. But among the chaff, sometimes there is wheat — pro bono work that feeds and nourishes you.
How do you sniff out pro bono projects worth you taking on as a graphic recorder or facilitator?