This project reminded me of why we Picture People Plan.
It’s been a long break from social media and thinking about WHY I do this work.
Is it, like so many claim, to make ideas look good? To enhance recall?
As much as we may expound on the benefits of working visually, it’s only as persuasive as warning a sugar-happy child of the dangers of too much candy.
Without VISION, people perish. Catching the vision is literally a matter of life and death. And when we do and help others to, it is life-giving!