About
The Friedrich-Ebert-Stiftung (FES) is the oldest political foundation in Germany with a rich tradition in social democracy dating back to its foundation in 1925. FES in Asia runs activities that support organizing for social justice, shaping an economy of tomorrow, and enhancing cooperation for freedom and security.
FES in Asia commissioned us to create a series of visuals to illustrate key findings from two recent studies:
- Women and the Future of Care Work in Asia
- Women and the Future of the Digital Economy in Asia
What we did
Based on the content brief and visual metaphors suggested by the Client, we created six evocative visuals in “FES in Asia” brand colours, to spotlight the gender and social issues succinctly. Because every visual is hand-illustrated, they are warm and whimsical. Yet, the stark visual metaphors and contrasts are punchy.
How was the visual output used?
The visuals are featured on the FES in Asia website and the digital publications of both studies.
FES in Asia has also deployed the visuals in Facebook posts.
Learn more about both studies and view the visual summaries here. You can also download the published studies in full from these links:
See an example of how FES in Asia used one of the visuals on Facebook.